You can’t capture the market when you don’t know the market!
According to Pew Research Center, Latinos are the nation’s youngest major racial or ethnic group, with an average age of 28. Furthermore, Latinos accounted for 25% of the nation’s 54 million K-12 students in 2016, up from 16% in 2000.
That means the future of brands, including radio brands, is in the hands of these young Hispanic consumers. Understanding how they use radio, digital, and social media is critical to anyone who wants to grow and expand market share in the 21st century.
Learn crucial insights you absolutely need to know to understand, target, and influence tomorrow’s influencers!
Multicultural Marketing to Millennials
Don’t miss Spanish Broadcasting System (SBS) GSM Carolina Patiño and her special guest presenters for a closing session that will open your eyes and inspire ideas on how to connect with millennials today and tomorrow.
Signed on as panelists for this Hispanic Radio Conference panel session are:
- Annette Malave, SVP, RAB Insights
- John Santiago, CEO, M8, an iProspect company
- Gabriel Soto, Research Manager, Edison Research
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