Are You Prepared for Tomorrow’s Brand Influencers?


You can’t capture the market when you don’t know the market!

According to Pew Research Center, Latinos are the nation’s youngest major racial or ethnic group, with an average age of 28. Furthermore, Latinos accounted for 25% of the nation’s 54 million K-12 students in 2016, up from 16% in 2000.

That means the future of brands, including radio brands, is in the hands of these young Hispanic consumers. Understanding how they use radio, digital, and social media is critical to anyone who wants to grow and expand market share in the 21st century.

Learn crucial insights you absolutely need to know to understand, target, and influence tomorrow’s influencers!

Multicultural Marketing to Millennials

Don’t miss Spanish Broadcasting System (SBS) GSM Carolina Patiño and her special guest presenters for a closing session that will open your eyes and inspire ideas on how to connect with millennials today and tomorrow.

Signed on as panelists for this Hispanic Radio Conference panel session are:

  • Annette Malave, SVP, RAB Insights
  • John Santiago, CEO, M8, an iProspect company
  • Gabriel Soto, Research Manager, Edison Research
Now in its 11th year, the Hispanic Radio Conference is the only conference dedicated to Hispanic radio. Registration includes entry to all sessions as well as the Medallas de Cortez awards presentation and Hispanic radio’s best networking event, the Opening Reception.

Miami has plenty of warm sunshine and is open and ready to greet you. All major events in South Florida are going on as planned, barring any change in circumstances. The Miami-Dade County mayor has issued this press release and will continue to keep residents and visitors updated.

Be sure to book your room at the Intercontinental at Doral before the block is filled.

Hispanic Radio Conference
March 25-26, 2020