ARK Multicasting joins Streaming Video Tech Alliance


Ark Multicasting Inc. has joined the Streaming Video Technology Alliance, formerly known as the Streaming Video Alliance.

ARK joined the industry forum comprised of leading companies from the online video ecosystem to further their development and use of the new television standard ATSC 3.0.

“ARK Multicasting is very honored to be joining the industry leaders at the Streaming Video Technology Alliance as we work together to forge the path for improved networks and wireless infrastructure here in the United States,” said ARK CEO and co-founder Joshua Weiss. “As the only television broadcaster primarily focused on datacasting, and the first broadcaster to join the SVA, we hope to pave the way for the broadcast industry and those deploying the new television standard of ATSC 3.0 to include the open caching standard. This work is key to our far edge datacenter model and the CDN offload services ARK provides.”

ARK calls itself the first, standards-based, open, end-to-end, nationwide, wireless, IP, multicast network. The goal, ARK says, is to provide a cost-effective datacasting pipe for Internet Service Providers, public and private cloud providers, connected car manufacturers and autonomous driving vehicles, OTT streaming providers, smart agriculture, and distance learning.

Jason Thibeault, the Alliance’s Executive Director, commented, “ARK brings a very big ATSC 3.0 datacasting footprint to the U.S. streaming market. As Open Caching continues to explore ways to expand the Open Caching Network closer to the end user, the expanding footprint of ATSC 3.0 enabled devices in the home, such as Smart TVs and router dongles, represent a viable way to deliver content. As an industry leader in ATSC 3.0 datacasting, ARK will be a valuable contributor to the Open Caching work and folding ATSC support into the specifications.”

The Streaming Video Technology Alliance is currently focused on identifying issues and solutions related to open architecture, quality of experience and interoperability.