Arnold Worldwide has named Peter Grossman as President of its New York office. In his new role, beginning 7/23, Grossman will report to Arnold Global President Pam Hamlin and will sit on Arnold Worldwide’s Global Executive Committee.
“Peter’s best in class experience both leading global brands and helping Fortune 500 companies evolve their business model for the digital economy makes him an important and exciting addition to Arnold,” Hamlin said in making the announcement. “He will help us drive greater innovation into our core product–both in New York and across the Arnold network.”
As head of Arnold’s New York office, he will be responsible for the overall management of the 100-person operation with a focus on client leadership, new business and capability development.
“I’m thrilled to be joining Arnold and look forward to helping create new value for the agency’s clients and fueling the next stage of the company’s growth,” Grossman said. “The agency has one of the best client rosters in the industry and a philosophy and culture built on creativity. I’m eager to build on the agency’s strengths while helping to develop and drive growth for new and existing clients.”
Grossman comes to Arnold after working for four years at two different digital companies. Most recently, he was Managing Director at Takeout, a boutique digital innovation and strategy consultancy. In that role he focused on developing growth strategies and new revenue streams for Fortune 500 companies that were seeing their business disrupted by technology and digital innovation. Prior to that, Grossman was CEO of the digital start-up QWiPS, a global platform that enables the integration of real voice into digital communication platforms. From 1997-2008, he worked his way up the account service ranks at JWT New York, ultimately being named Managing Director/Director of Client Services. During the course of his career Grossman has worked with some of the largest and most prestigious marketers and brands in the world including Cadbury, Nestle, Diageo, Energizer, HSBC, Miller Brewing, and AT&T.