DISH Media Sales has a new leader.
Who is it? The DBS provider and parent of Sling TV just hired the former Chief Revenue Officer of mobile advertising platform Verve.
Taking the role as SVP at DISH is Kevin Arrix.
He reports directly to Sling TV President and DISH EVP/Programming and Media Sales Warren Schlichting. Arrix will be based in the DISH Media Sales New York office, leading teams in Chicago, Denver, and Los Angeles.
“Kevin brings with him a wealth of digital and mobile expertise that fits the progression of DISH Media Sales’ offerings,” Schlichting said. “Kevin will lead a dynamic team that has introduced industry firsts such as household addressable advertising on DISH TV, the rapidly evolving growth in Sling TV’s programmatic sales and cross-platform addressability across both.”
While at Verve, Arrix was responsible for building out the mobile marketing platform’s sales, sales operations and customer success services. Prior to Verve, Kevin was the Chief Revenue Officer for Viggle Inc., a mobile-based entertainment rewards platform.
But, Arrix is likely best remembered for his tenure at Viacom. From September 2009-November 2011 he served as EVP of Digital Advertising for MTV Networks, rising from SVP.
He also spent three years at CBS SportsLine.
“I’m excited to lead the team that continues to innovate data-driven video advertising solutions,” Arrix said. “TV viewers are more mobile, TV ads are more digital, and DISH Media Sales has led the way in delivering targeted viewers to advertisers on DISH and Sling.”