Arthur’s Theme: AI, Machine Learning and Sports


Veritone’s SVP/Licensing has been selected to participate in a session titled “AI and Machine Learning for MAM: Let’s Get Real” at the upcoming Sports Video Group (SVG) Content Management Forum in New York.

Mike Arthur will appear at a midday session at the event on July 24.

“Automating metadata enrichment by leveraging artificial intelligence to identify faces, logos, and objects, and to convert speech to text for closed captioning, enhances the content-creation ecosystem significantly,” he said. “As cognitive processing is becoming more prevalent, sports content creators are exploring new ways to capitalize on these advances.”

With its aiWARE operating system for artificial intelligence, Veritone is bringing these capabilities into the mainstream, he adds, so that nontechnical people can integrate them into their day-to-day work. “I’m looking forward to joining other industry experts and early adopters as we discuss the financial drivers, workflow advantages, and obstacles that influence purchase decisions,” Arthur said.

The SVG Content Management Forum will feature leaders in media asset management (MAM), with speakers from major broadcasters, leagues, teams, OTT outlets, and vendors offering firsthand perspectives and behind-the-curtain looks at their respective workflows. In addition to the AI and machine learning session, topics will include the current state of MAM and archiving, cloud and virtualization, and object storage and next-gen storage technologies.


More information about the SVG Content Management Forum, including the full program and registration, is available at