Anita Santiago Advertising (ASA) has been appointed Hispanic Advertising Agency of Record by Compass Bank, providing several campaigns for the bank’s Hispanic outreach initiatives in seven states it operates.
ASA’s assignment in 2007 included creative, planning and buying, as well as select PR efforts, all of which will continue in 2008. ASA recently completed Compass Bank’s first ever Spanish-language TV campaign promoting the bank’s Build-to-Order Free Checking account.
Compass also entrusted ASA with shooting the same campaign in English to run in markets where the Hispanic audience is consuming general market media. The TV spots started airing throughout Texas, New Mexico and Arizona on 1/21 and include buys on Univision, Telemundo, Telefutura, Azteca America and cable.
The Build-to-Order Spanish effort also includes radio and print, as well as development of out-of-home, online and collateral materials.