The Aristocrat Group, a brand management company working to market and distribute the gluten-free American spirit RWB Ultra-Premium Handcrafted Vodka, will embark on its largest multimedia advertising campaign yet.
To capitalize on the growing brand awareness achieved through its local event sponsorships and auto-racing exposure, ASCC is planning a major push for its flagship spirit that will include radio, print and billboard advertising. The marketing push will be concentrated in the state of Texas, the largest market for RWB.
It will be ASCC’s biggest ad buy yet as the company prepares to expand marketing and distribution of the American-made spirit nationwide and beyond.
“A major campaign like this one is crucial to building brand awareness, and we’re very excited to spread the word about this remarkable product in media that we’ve not utilized previously,” said ASCC CEO Robert Federowicz. “Texas is one of the nation’s top markets for vodka, making it the ideal locale to stage a strong marketing push that we can build on.”
ASCC is working to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton, Diageo PLC, BEAM, Inc. and Brown-Forman Corp. By handling its own distribution business, ASCC says it hopes to capitalize on unprecedented new brand building opportunities through Luxuria Brands, its brand management division.
We’ve reached out to The Aristocrat Group for details.