The Associated Press and Madison Avenue Sports and Entertainment (MadAve) announced a content development agreement. The deal will leverage the news organization’s treasure trove of audio, video and award-winning photography to create new programming.
Content from AP Archive, which represents one of the most extensive collections of news history from all over the world, has been reviewed by MadAve and the partners say it will be exclusively packaged into compelling episodic programming.
“Madison Avenue Sports and Entertainment brings a wealth of knowledge and creativity to the table which will enable the AP to really maximize the opportunities inherent in our photo and video content,” said Fernando Ferre, Vice President of AP Images, the AP’s commercial photo licensing division.
Ted Mendelsohn, AP’s Director of New Media Markets, added: “Our rich video archive in particular makes for compelling viewing as it illustrates many important chapters of history, so we’re pleased to build further on its strengths and share it with new audiences.”
“This is an extraordinary opportunity,” said Ken Rosen, Executive Producer/Head of Programming for MadAve. “To work with the AP and have access to their archives is a producer’s dream.”
“The library is so vast and deep and we have already seen a tremendous amount of original content opportunities,” added Ed Horne, Chief Operating Officer, MadAve. “Given the breadth of the material, this can become a self-sustaining content machine across traditional and digital platforms.”
AP Archive is one of the leading sources in the world of news and entertainment film and video. Along with footage from the Associated Press, AP Archive represents footage from some of the most extensive moving image collections, from all over the world. The announcement said MadAve has already developed treatments for political, historical event, popular culture, legal and sports programming based on its initial review of the available material and interviews of key AP staffers past and present.