At Broadcast TV, Retailers Spot-on With Shopper Push


by Diana Stokey, Media Monitors

Turn on a local radio station, and there’s a good chance you’ll hear all-Christmas music. That’s good news for some big brick-and-mortar retailers who hope to start ringing up registers with holiday gifts purchased by early bird shoppers.

Two retailers are using TV to reach potential consumers, according to Media Monitors.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)