At Broadcast TV, Retailers Spot-on With Shopper Push


by Diana Stokey, Media Monitors

Turn on a local radio station, and there’s a good chance you’ll hear all-Christmas music. That’s good news for some big brick-and-mortar retailers who hope to start ringing up registers with holiday gifts purchased by early bird shoppers.

Two retailers are using TV to reach potential consumers, according to Media Monitors.

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