Atlanta Falcons move to Lincoln Financial Media


The Atlanta Falcons NFL team has signed a four-year deal with Lincoln Financial Media/Atlanta for two of its stations to become the team’s new flagships: “Sports Radio 790 The Zone” WQXI-AM and Hot AC “Star 94” WSTR-FM its new radio flagship stations.  The games move from CBS Radio’s AAA “92.9 Dave FM” WZGC-FM. 

While it may be unusual for a hot AC station to air football play by play, PD Scott Lindy explains: “Falcons families are Star 94 families,” Lindy says.  “Our 100,000 watt reach, combined with the Falcons’ huge popularity, makes this a great move for both brands.”

Play-by-play announcer Wes Durham and color analyst Dave Archer will stay on with the games as well. As part of the agreement, both stations will simulcast all Falcons regular and pre-season games starting this fall.  

The agreement marks a homecoming of sorts for the Falcons. The franchise’s first season in 1966 was broadcast on WQXI-AM and WKXI-FM (now WSTR/Star 94). The relationship continued into the mid-1970s.

WGCL (CBS) Atlanta will serve as the Falcons’ official preseason television partner. WXIA (NBC) previously had the contract.