The end of October presents one of America’s annual spending opportunities, and while the focus will be on relatively low ticket items in the candy and costume categories, it’s still an opportunity to sell a little extra air time. Here are a few facts to chew on ahead of Halloween.
The study comes from retailer zulily, which focuses on serving the needs of America’s moms.
“Halloween is a fun event for the whole family and one that can take a lot of preparation,” said Amy E. Goodman, lifestyle editor for zulily.
First up: A list of the media markets where consumers have done the most to stock up on Halloween items:
1. Atlanta
2. Denver
3. Minneapolis
4. Miami
5. Sacramento
6. Seattle
7. Cleveland
8. Dallas
9. Portland
10. Washington DC
Second up, top costume choices for girls:
1. Elsa (Frozen)
2. Anna (Frozen)
3. Witch
4. Mermaid
5. Pirate
6. Unicorn
7. Snow White
8. Wonder Woman
9. 50s-Style Poodle Dress
10. Cinderella
And finally, top costume choices for boys
1. Spider Man
2. Ninja
3. Batman
4. Superman
5. Captain America
6. Knight
7. Optimus Prime
8. Darth Vader
9. Iron Man
10. Red Ranger
