Raleigh, NC-based Atlantic Business Technologies, a full service web development and Internet solutions company announced a partnership with cross-town Curtis Media Group (CMG) to provide integrated marketing services to joint clients. The new venture will be a cornerstone of the CMG Interactive division.
The joint offering will compliment CMG’s traditional marketing and advertising services with counsel and services to enhance a client’s online storefront. Atlantic BT will help Curtis Media clients improve every aspect of their online presence, including web site design, architecture, security, e-commerce, search engine optimization, email marketing and more.
“Our clients’ Web sites are their virtual storefronts on the Internet. It just makes sense to have the resources in our arsenal to support their growth objectives online as well as on the air. This partnership with Atlantic BT ensures CMG advertisers will have integrated elite-level brand support across every channel of their marketing investment,” said Phil Zachary, president, Curtis Media Group. “It’s an unprecedented offering in the Carolinas and brings to bear four decades of Curtis Media’s reputation for exemplary customer service and the renowned digital expertise of Atlantic BT.”
Jon Jordan, president, Atlantic Business Technologies president, tells RBR/TVBR: “Our partnership is uniquely structured to provide what has historically been the most challenging aspects of a complete digital strategy for radio stations to deliver. While digital revenue itself is not new for many radio stations, this partnership goes well beyond any traditional digital offerings such as banner ads and e-mail marketing. We are able to engage with a client and deliver a complete, well thought-out and well executed online solution with as much depth and detail as needed. In effect a radio partner can offer all of the services of an interactive agency without the same investment in people, experience, and technology that would otherwise take years to build. This ground-breaking marriage of traditional media and new media offers a mutually profitable arrangement for Curtis Media, ourselves, and most importantly the advertiser.”
Curtis Media offers a proprietary “marketing bridge analysis” which helps ensure clients are following basic marketing best practices before considering an investment in advertising. Atlantic BT provides a similar service, analyzing a site for proper construction and other criteria before performing any SEO or other related marketing tasks. As a result, this partnership offers clients end-to-end strategic analysis and recommendations, both online and off.