Atlantic City launches “Do Change” campaign


The Atlantic City Alliance has launched a new “Do Change” advertising campaign to promote things to do in the fall. “Do AC” was been the theme for spring and summer visitors to Atlantic City.

The latest segment of the resort’s $20 million campaign kicked off this week with TV, radio, print and online spots that will run through December, reports CBS News.

The Atlantic City Alliance, the casinos’ marketing arm, says the 30-second “Do Change” TV ad will air at least 1,300 times in the New York, Philadelphia and Baltimore markets. In addition, 3,500 radio spots will air on 33 stations.

The new campaign is timed to the change of seasons, and it emphasizes things to do in Atlantic City in the fall, including indoor pools, spas, rooftop bars with fire pits and shopping. Like the “Do AC” campaign, the latest ads will play up non-gambling amenities and try to broaden the resort’s appeal to those who have little or no interest in betting.

See the CBS News story here