At NAB Show New York, much of the buzz will be about the new Internet Protocol-based broadcast TV standard that will power NEXTGEN TV, with ATSC 3.0 discussion taking center stage throughout the exhibition.
The Advanced Television Systems Committee will highlight the 61 markets where NEXTGEN TV is going “on the air” in 2019-20, a move expected to reach more than 70% of the viewing public by the end of next year.
“Hundreds of industry experts created the ATSC 3.0 suite of standards behind NEXTGEN TV, and we’re working to educate broadcasters in a cooperative effort to simultaneously launch NEXTGEN TV while maintaining current digital TV broadcasts,” said ATSC President Madeleine Noland. “Our exhibit (booth N1055) at NAB New York is one component of our campaign to help U.S. broadcasters with this transformative change that will deepen viewers’ connections to television.”
The theme of the ATSC exhibit is “GET READY!” and it will emphasize the fact that more than 60 markets are expected to launch ATSC 3.0 service by the end of next year. ATSC 3.0 experts will be available at the ATSC booth to answer attendees’ questions, and the ATSC 3.0 standard will be highlighted in multiple sessions covering everything from diversifying revenue streams to emergency alerting, to targeting with new advertising tools, Noland said.
ATSC is also producing a free session on the show floor – “Producing and Protecting Content in ATSC 3.0,” on Thursday, Oct. 17 at 12:30 p.m. on Stage Two in the main hall (N1011).
Moderator Adam Goldberg of Sony and panelists John Buergler of Univision, Pete Van Peenen of Pearl TV, and Jim DeChant from News-Press & Gazette Broadcasting will be sharing their expertise.
All told, some 20 exhibitors will feature ATSC 3.0 products and products and services on display throughout the show floor.