AT&T Impulse 4G smartphone effort uses Spanish TV (video)


The feature-rich Android smartphone Impulse 4G from AT&T is now available for $29.99 with a two-year contract. To highlight, AT&T has partnered with Gloria Estefan to showcase the device’s versatility and value. Estefan and the Impulse 4G device began appearing in AT&T TV spots 9/28 on major Spanish-language TV networks such as Univision, Telemundo, Telefutura and TV Azteca.

In this national ad campaign, a group of friends is seen dancing to the contagious rhythms of Estefan’s hot new single “WEPA” and pushing and moving buildings and cars, similar to the device’s “human-powered” speeds and wide array of apps. Estefan’s new single is played throughout the TV spot as a celebration of this new device and offer.

See the video here: