CBS Interactive Music Group has signed an agreement with AT&T to serve as the presenting sponsor of its flagship Live On Letterman webcast concert series, which showcases performances from the biggest names in the industry live from the famed Ed Sullivan Theater, home of the Late Show with David Letterman.
The collaboration between AT&T, the CBS Interactive Music Group and its content partner VEVO commences with the webcast of the Grammy Award-winning British band, Gorillaz, on 10/7 (8:00 PM, ET) and continues with folk rockers My Morning Jacket on 10/12 (8:00PM, ET). Additional artists in the series are t/b/a.
As part of the deal, AT&T wireless customers can view select performance video clips and exclusive interviews with the artists from their handsets following the webcasts. They’ll also be made available on uverseonline.att.net.
Live On Letterman is a multimedia push from CBS, where television, radio and the Internet where fans can connect with the talent in a multiplatform setting, accessible on-air, online and on-demand. CBS promotes and broadcasts the webcast across the assets, with the live concert streaming on the Letterman website (http://www.cbs.com/late_night/liveonletterman/) and airing that night on select CBS Radio stations. Additional access to live and on-demand video of the concert is available through CBS Television Stations websites, TV.com, ETonline.com and theinsider.com. Last.fm and mp3.com drive tune-in through CBS.com. VEVO.com will webcast Gorillaz and My Morning Jacket performances with archived on-demand broadcasts available through a VEVO player on VEVO.com and VEVO on YouTube.