ATVA Seeks FCC Reconsideration Of Three Next-Gen TV Concerns

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The American Television Alliance (ATVA) has filed a Petition with the FCC that seeks reconsideration of three aspects of an order authorizing the permissive use of the next generation broadcast TV standard known as ATSC 3.0.


It seeks separate negotiations, no flash-cut transitions for LPTVs, and full disclosure should a station “degrade their signals without warning viewers and MVPDs beforehand.”


RBR+TVBR OBSERVATION (Full Text Below, for RBR+TVBR Members): What is this, the last stand on Fiji? That’s a quote from the 1993 film Falling Down, and we wonder if small to medium-sized MVPDs and their key voice in Washington, the American Cable Association, are scared to death about the future and of ATSC 3.0. Implementation will be costly, and it seems they are doing whatever it takes to slow to a crawl what could lead to massive cord-cutting in areas where broadcast signals are readily accessible with an antenna.


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