Auction Value? You Could Look It Up


Dollar SignPreston Padden and the Expanding Opportunities for Broadcasters Coalition are doing their best to not only shed light on station valuation in the incentive auction, they are also trying to get broadcasters a fair deal. And that includes a station-by-station valuation chart.

Padden explained that EOBC looked at hundreds of alternatives to the FCC’s starting formula. The FCC had “no appetite” for anything that strayed too far from its own auction architecture, so EOBC built just such a model.

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