Audacy Corp., the owner of the leading Sports Talk station in the U.S. — WFAN in New York — has inked an agreement that makes it the exclusive, multi-year advertising sales and distribution partner for CBS Sports’ network of sports podcasts.
CBS Sports’ roster of podcasts includes Pick Six, The Early Edge, Fantasy Football Today, the Cover 3 College Football Podcast and Attacking Third, as well as the network of 247Sports podcasts.
“We are incredibly excited to be partnering with CBS Sports in the podcasting space – properties I know well from my time spent there,” said Ken Lagana, Executive Vice President of Digital Sales at Audacy. “Adding this family of content to our roster provides Audacy with a number of the leading sports, fantasy sports and betting podcasts, areas we have enjoyed significant success to date and are important to our clients. This partnership could not come at a better time with football season fast approaching.”
Jeffrey Gerttula, Executive Vice President of Digital for CBS Sports and CBS News and Stations, added, “We are continuing to heavily invest in our podcast network and the creation of award-winning audio content at a time our network is experiencing sustained periods of audience growth and engagement. We’re excited to partner with Audacy, an industry leader in ad sales and delivering premium opportunities for advertisers, to bring impactful integrations and campaigns to the podcast market.”
— PODCAST BUSINESS JOURNAL