Audi lines up sponsorship of inauguration coverage


Audi will help Americans experience the inauguration of President-elect Barack Obama with unprecedented sponsorships of television and online coverage, along with special newspaper sections keyed to event today.

To reach more than 8.6 million readers, Audi launches its Jan. 20 inauguration program with an eight-page "Progress Is Beautiful" newspaper insert. It will be distributed in major publications across the United States, including USA Today, The Wall Street Journal, The Washington Post, Los Angeles Times, The Miami Herald, Chicago Tribune, San Francisco Chronicle, and The Boston Globe. The insert showcases many of the innovations and advancements that demonstrate Audi’s inherent spirit of progress.

Audi will then bring millions of Americans the inauguration speech live online as the exclusive sponsor of the streaming broadcasts on four major news Web sites:,,, and

This partnership marks the first time a sponsor has brought’s live stream of the presidential inauguration speech to viewers commercial free and the first time will have an exclusive sponsor of the speech online.

The online effort by Audi also includes a full-day sponsorship of and sole sponsorship of Web sites today. Through these Web sponsorships, Audi will help deliver coverage of the inauguration to over 30 million people as the ceremony unfolds.

This evening, Audi will partner with ABC, CBS, and NBC to present each network’s evening newscast with limited commercial interruption. This partnership is the first of its kind and is expected to provide the recap of the historic day to more than 19 million viewers.