Audible Magic scores patents for automated TV ad recognition


Audible Magic, provider of automated content recognition (ACR) technology for “smart” consumer electronics and other applications, has been awarded six new technology patents, all for its recent innovations in digital fingerprinting, content recognition and related technologies.

Especially significant among these is one patent for an important new ACR breakthrough—technology that automatically identifies TV advertising. This technology is foundational for enabling interactive TV advertising solutions for both 1st and 2nd screen uses.

With the addition of these six patents—four awarded by the U.S. Patent and Trademark Office and two by the European Patent Office—Audible Magic now holds 24 U.S. and European patents in all.

“Innovation is at the heart of what we do,” said Jim Schrempp, Audible Magic’s Co-Founder and VP of Core Technology. “We have a record of receiving patent awards that dates back to 1999 as well as a sincere belief that strong IP protection provides a valuable insurance policy for our customers. Customers who use our services get the benefit of using our patent protected intellectual property. This minimizes their business risk, and fosters a more stable and creative development environment. Our customers know that they won’t be forced to change their application, possibly even removing key features, in order to avoid violating some patent. In every important respect, patent protection is Audible Magic offers digital fingerprinting for recognizing content across radio and television broadcasts, Internet streams, cable and satellite transmissions, stored digital files, and on consumer devices such as smart TVs, set-top boxes, smart phones, tablets, and other appliances. Currently, Audible Magic works with more than 200 customers and partners, including A&E, CBS, CBC, Dailymotion, Discovery, Disney, Facebook, FOX, Metacafe, MySpace, NBC, SlingMedia, Sony, Soundcloud, TVplus, Univision, Universal Music, Verizon, Viacom, and Warner Music.