Audience ‘Identity’: A Primary Need For Marketers

0

Determining audience “identity” has become a major priority over the past year for U.S. marketers, many of whom plan to increase their investment in finding and developing identity solutions.


What might this mean for your radio or TV station group? A newly released study from the Association of National Advertisers (ANA) based on research conducted by Winterberry Group could provide some fresh answers.

Please Login to view this content. (Not a member? Join Today!)