The digital audio and podcast industry-focused technology and services entity owned by The E.W. Scripps Co. has struck a partnership with a Dusseldorf-based company behind the AdPerform DSP.
It’s a platform that has been field-tested and in use at such stations as Antenne Frankfurt, and with this pact Triton Digital‘s a2X programmatic audio marketplace is now full integrated into AdPerform DSP.
The companies say the integration enables audio CC’s buyers to execute “targeted, non-skippable, brand safe audio ad buys” through both open marketplace and private marketplace deals.
“We are pleased to partner with Triton Digital to provide our buyers with access to a wide array of premium digital audio and podcast inventory from around the world, including radio, sports, and online music services,” said Matthias Mroczkowski, Chief Sales Director at audio CC. “We look forward to the increased reach and return on investment that access to the a2x marketplace will provide our buyers.”
Triton Digital Managing Director of Market Development and Strategy Benjamin Masse added, “We are proud to integrate audio CC’s DSP with a2x and to enable their buyers, majority coming from the traditional radio world, to utilize the tremendous power of digital audio to create a relevant and personal connection with their target audience on a global scale. We remain committed to helping marketers and advertisers around the world to leverage the power of programmatic audio to get their messages heard by the right audience, at the right time, and in a brand-safe environment.”
The a2X global audio marketplace is billed as the world’s first programmatic buying marketplace for digital audio. The marketplace enables buyers to execute “highly targeted and brand safe audio ad buys across a highly engaged digital audience.”