Katz Media Group, one of the nation’s largest national radio ad sales organizations has flipped the switch on a new programmatic sales division specifically focused on digital audio.
Under Katz Digital, the new Audiology by Katz division and its programmatic digital audio marketplace is designed to help advertisers and agencies “leverage the power of audio to connect with consumers.”
“Audiology by Katz provides audio expertise in the programmatic space as well as access to a scalable, premium, and brand-safe digital audio marketplace,” the company said. “With programmatic inventory across 120+ connected devices and smart speakers; Audiology is integrated with top Demand Side Platforms (DSP) and is available in both self-service and managed-service capacities.”
Katz’s new sales division will be led by Katz Digital SVP/Programmatic Sales David Krulewich.
Krulewich brings more than a decade of programmatic and adtech experience to Katz and will report to Katz Digital EVP Scott Porretti.
“The addition of Audiology is part of Katz’s ever-expanding position in the digital marketplace,” said Katz Media Group CEO Mark Gray. “This new digital audio programmatic sales division enables us to continue to invest even more time and resources into evangelizing audio on behalf of our partners in the rapidly expanding programmatic space.”
