A Veritonic Choice For Measuring Audio Campaign Efficacy

0

Audio research and analytics platform Veritonic has struck a business deal with AudioPlus.


As such, the company formerly known as Mapp Media is now using Veritonic’s audio Attribution and Brand Lift products to help its clients track, measure, and ultimately optimize podcast ad performance.

As Mapp Media, the company has been active since 2013. It represents the world’s “biggest and boldest in podcast streaming,” including Talk Talk, Intel and TFL.

AudioPlus will use Veritonic’s Attribution and Brand Lift products “to gain actionable insights that further the ROI of their client’s audio advertising performance,” Veritonic says.

Podcast advertising is the focus of the arrangement between Veritonic and AudioPlus, seen as an “effective and complementary marketing vehicle due to its ability to reach targeted audiences at the right place and time and with the right message.”

“The research, testing, and measurement of audio assets are vital to campaigns pre-market, in-market, and post-campaign,” said Veritonic CEO Scott Simonelli. “By deploying our audio Attribution and Brand Lift measurement solutions, AudioPlus is able to provide brands with a holistic picture of how a client’s audio is performing, further comprehending how their audio assets are achieving their goals as it relates to favorability, intent, and recall. We look forward to furthering our partnership with one of the U.K.’s leading digital audio companies to help validate and support the audio investment of brands worldwide.”