Auditude, a video ad management and monetization platform, has partnered with Comcast Interactive Media (CIM) to manage and serve its video advertising across its websites including Fancast, Fancast XFINITY TV and Comcast.net. The first implementation (now live), includes Fancast and Fancast XFINITY TV, with Comcast.net to follow. Auditude’s platform serves as the foundation to manage and integrate video advertising between CIM sites and its content partners.
Auditude’s “content aware” platform enables CIM to dramatically reduce the time and effort required to manage business and partner requirements, ad products, targeting, delivery and reporting on video content improving the economics of online video.
