August 23-29: NBC ranked #2 in viewers, paced by 'America's Got Talent'


Paced by Sunday’s “62nd Primetime Emmy(r) Awards” and the Tuesday and Wednesday editions of “America’s Got Talent,” which all ranked among the top programs of the week, NBC tied for #1 for the week of August 23-29 in adults 18-49 and ranked #2 in total viewers, averaging a 1.8 rating, 6 share in adults 18-49 and 6.4 million viewers overall, according to in-home viewing figures from Nielsen Media Research.  NBC was #1 outright for the week in all key female demographics – women 18-34, 18-49 and 25-54.

Sunday’s Emmy coverage, hosted by Jimmy Fallon, attracted the largest overall audience for the Emmys in four years.  The telecast ranked #1 for the week in adults 18-49, adults 18-34, adults 25-54, total viewers and other key ratings categories, with the top results for any non-sports telecast on any network since the “Glee” season finale in 18-49 rating and since the “American Idol” finale in total viewers.

NBC had three of the top programs of the week in primetime’s key demographic of adults 18-49 with the Emmy ranking #1, the Tuesday edition of “America’s Got Talent” placing #3 and the Wednesday “America’s Got Talent” ranking #7 (tied).  Also finishing in the top 20 for NBC in 18-49 were both the Tuesday and Wednesday editions of “Minute To Win It” and Monday’s “Miss Universe 2010,” each of which scored a 1.9 rating in the demo to tie for #15.

In total viewers, NBC aired the top three programs of the week: the Emmys, with an average 13.5 million viewers, ranked #1; Tuesday’s “America’s Got Talent,” with 10.8 million viewers, ranked #2; and the Wednesday edition of “America’s Got Talent,” with 10. 5 million viewers, ranked #3.  An edition of “America’s Got Talent” has now been the #1 non-sports telecast in total viewers for 12 out of the last 13 weeks.

Primetime averages for the week of August 23-29 in adults 18-49 were Fox (1.8/6), NBC (1.8/6), CBS (1.8/6), ABC (1.3/4) and CW (0.4/1).  In overall total viewers the weekly averages were CBS (6.6 million), NBC (6.4 million), Fox (5.1 million), ABC (4.3 million) and CW (0.9 million).

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

(source; NBC)