Paced by Sunday’s “62nd Primetime Emmy(r) Awards” and the Tuesday and Wednesday editions of “America’s Got Talent,” which all ranked among the top programs of the week, NBC tied for #1 for the week of August 23-29 in adults 18-49 and ranked #2 in total viewers, averaging a 1.8 rating, 6 share in adults 18-49 and 6.4 million viewers overall, according to in-home viewing figures from Nielsen Media Research. NBC was #1 outright for the week in all key female demographics – women 18-34, 18-49 and 25-54.
Sunday’s Emmy coverage, hosted by Jimmy Fallon, attracted the largest overall audience for the Emmys in four years. The telecast ranked #1 for the week in adults 18-49, adults 18-34, adults 25-54, total viewers and other key ratings categories, with the top results for any non-sports telecast on any network since the “Glee” season finale in 18-49 rating and since the “American Idol” finale in total viewers.
NBC had three of the top programs of the week in primetime’s key demographic of adults 18-49 with the Emmy ranking #1, the Tuesday edition of “America’s Got Talent” placing #3 and the Wednesday “America’s Got Talent” ranking #7 (tied). Also finishing in the top 20 for NBC in 18-49 were both the Tuesday and Wednesday editions of “Minute To Win It” and Monday’s “Miss Universe 2010,” each of which scored a 1.9 rating in the demo to tie for #15.
In total viewers, NBC aired the top three programs of the week: the Emmys, with an average 13.5 million viewers, ranked #1; Tuesday’s “America’s Got Talent,” with 10.8 million viewers, ranked #2; and the Wednesday edition of “America’s Got Talent,” with 10. 5 million viewers, ranked #3. An edition of “America’s Got Talent” has now been the #1 non-sports telecast in total viewers for 12 out of the last 13 weeks.
Primetime averages for the week of August 23-29 in adults 18-49 were Fox (1.8/6), NBC (1.8/6), CBS (1.8/6), ABC (1.3/4) and CW (0.4/1). In overall total viewers the weekly averages were CBS (6.6 million), NBC (6.4 million), Fox (5.1 million), ABC (4.3 million) and CW (0.9 million).
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”