Auto Dealer Associations Dominate At Broadcast TV


by Diana Stokey, Media Monitors

The end of the month drive to attract potential car and truck buyers was certainly a positive impact for broadcast TV

In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association held steady at No. 1 with 25,883 spots. But six of the 10 brands in this week’s report are dealer associations.

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