Auto Insurers: The Big Spot Cable Category


Auto insurance specialists again dominate the Media Monitors Spot Ten Cable report, with the biggest advertiser at broadcast media dwarfing the No. 2 advertiser the week with more than double the amount of spots detected by the iHeartMedia-owned service.

For the week ending March 31, GEICO is the big No. 1, thanks to 74,348 plays.

At No. 2 is a big user of cable that’s growing its awareness level — Liberty Mutual Insurance. 

Some 41,487 spot plays were tallied by Media Monitors.

This put Progressive at No. 4, with some 34,813 spot plays.

What other brands were active in the final week of Q1? Look below for the full report.