Auto Insurers Arise With Spot Cable


Home improvement stores certainly remain one of the biggest categories for spot cable. But, the latest Media Monitors Spot Ten Cable report shows that auto insurers are back at it — and in a significant way.

The big No. 1, with a play count of nearly 50,000, is Progressive.

The auto insurance specialist took the top spot away from Lowe’s by committing to nearly 10,000 more cable spots.

Meanwhile, there’s a new entrant at No. 3 — and it’s Allstate.

Where’s the Gecko? GEICO is down to No. 5, with just over 38,000 spins.

At No. 8 is another auto insurer, and one that is a bit more fiscally conservative in its marketing efforts: Liberty Mutual.