Auto Insurers Dominate At Spot Cable


If there’s one takeaway from the latest Media Monitors Spot Ten Cable report, it is this: the auto insurance category remains hotly competitive.

GEICO, one of the biggest advertisers at broadcast and cable TV and at radio, isn’t at the top this week. A competitor is.

As shown below, Liberty Mutual takes this week’s top spot, with Progressive at No. 4.

Who else is active, here’s this week report, in full: