Auto Insurers, QSRs … and Travel: Cable’s Big Users


Yes, GEICO is again a dominant brand with respect to spot cable use.

But, look at the brand at No. 5. It’s a growing travel company with its sights set on Expedia.

This would be Trivago, the week’s No. 5 advertiser by play count at Spot Cable, according to Media Monitors.

This puts Trivago in a position rarely seen by hotel brands, and other online travel brands.

What else is shaping spot cable? See below for the full report for the week ending July 28, 2018.