Automated Addressable Advertising Arrives at DISH


Addressable advertising is one big promise to marketers that NEXTGEN TV will bring, a pledge that takes broadcast channels one step closer to what the digital universe can bring a brand steward looking to grow the sales of products and goods.

It’s already a possibility for those seeking to attract consumers on Dish and its vMVPD, Sling TV.

And, it is thanks to Verizon Media.

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