Automotive Brands Charge Up Post-Big Game Efforts


Don’t think Super Bowl LII is a big trigger for automotive dealers’ Q1 sales efforts?

Think again. The latest Spot Ten TV report from Media Monitors shows that Chevrolet — and three other auto dealer associations — greatly accelerated their TV spots following the “big game” won by the Philadelphia Eagles. Interestingly, one auto dealer association decreased its spots for the week ending Feb. 18.

Please Login to view this premium content. (Not a member? Join Today!)