Automotive Brands Charge Up Post-Big Game Efforts

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Don’t think Super Bowl LII is a big trigger for automotive dealers’ Q1 sales efforts?


Think again. The latest Spot Ten TV report from Media Monitors shows that Chevrolet — and three other auto dealer associations — greatly accelerated their TV spots following the “big game” won by the Philadelphia Eagles. Interestingly, one auto dealer association decreased its spots for the week ending Feb. 18.

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