Automotive Broadcasting Network marked the company’s official launch by announcing an alliance with CBS to provide a new marketing channel that helps auto dealers increase sales by providing content via a private television network in their dealerships. The network aims to enhance customer loyalty, improve customer satisfaction scores and boost sales by cross-selling dealership visitors on available products and services.
Under the agreement, CBS Outernet, a part of CBS, will power ABN with CBS programming not normally available during business hours as well as clips and segments from “The Late Late Show with Craig Ferguson,” “Entertainment Tonight,” and news content from “60 Minutes” and “The Early Show.” Central to ABN’s offering is a series of automotive-specific “shorts” such as tech tips and walk-arounds, which are produced by ABN and designed to inform and educate customers and ultimately increase sales.
