Talk to a new car sales specialist these days, and there might be some mixed emotions expressed in their answer to the question, “So, how’s business?”
Automotive dealerships, like brick-and-mortar retailers, aren’t seeing a lot of traffic — let alone conversions to sales — in the final weeks before Christmas and the new year, based on observations and correspondence gathered by RBR+TVBR.
This could explain the huge push by numerous automotive brands at TV for the week ending Dec. 17.
