Azteca America, the alternative choice in broadcast television for Spanish speaking families, posted the strongest February primetime growth among Spanish broadcast networks, with viewership up 38% from last year for audiences age 18-49.
According to Nielsen data*, the second-highest 18-49 primetime growth came from Telemundo, with an 8% increase. Neither Univision nor Telefutura posted positive primetime growth for the period.
As for general primetime audiences, ages two or older, Azteca America posted an increase of 42%, followed by Telemundo with 21% and negative growth for Univision and Telefutura.
The future is bright for Azteca America. The strong ratings are added to the recent addition of full-power stations in Houston and Dallas and the upcoming inauguration of seven new studios in Mexico City that will be the most technologically-advanced in Latin America.
The new studios, which are slated to be operating in 2012, are part of a total re-engineering of the Azteca production process, including a new organizational structure and over a dozen internationally-known actors and actresses coming on board in the past 18 months to bolster an already-rich lineup of talent.
“We’re excited about our February ratings results,” said Azteca America CEO Martin Breidsprecher. “However, we’re even more excited about our growth opportunities as we consistently move to better capitalize on the amazing resources that we have at Azteca America.”
*Source: The Nielsen Company National People Meter, Live+SD. Mon-Fri Prime Time (7p-11p) Jan/31/2011-Feb/27/2011 vs Feb/01/2010-Feb/28/2010
(Source: Azteca America)