Azteca America rolls out boxing series with Ford


Another example of Azteca America 360-degree multiplatform offerings to clients: Since early this year, Azteca has been working with Zubi Advertising to bring the Ford F150 brand alive on its flagship “Box Azteca” property. Beyond the product integration, Azteca delivered a multiplatform digital effort that brought the Ford name to the Azteca Deportes boxing website and delivered a branded boxing video service to mobile handsets.

New media also delivered further impressions with a banner, and pre-roll video campaign across its sporting portals and YouTube channels.

“It has been a delight to work with Zubi and Ford because they really understand how to take advantage of sports programming to integrate their brand in a meaningful way,” said Rawdon Messenger, Director of Digital and Product Integration at Azteca America. “Ford F150 is just perfect for the boxing platform and looks great on air, online and mobile!”

“We are honored to welcome Ford to our network as exclusive automotive partner of Box Azteca,” said Bob Turner, Azteca America President of Network Sales. “We look forward to extending our partnership into 2011.”