Azteca America says it will continue this year in the 2011-2012 upfront season with its strategy of “infront” presentations to over 100 clients and agencies throughout the country. The presentations will be kicked off with a visit to Azteca studios in Mexico City this month.
With the theme of “Cada vez somos mas” or “We’re more every day,” the upfront message is centered on better coverage; HD programming in 2012; new talent and expanded infrastructure; continued programming excellence; superior product integration options and digital platforms.
Azteca will inaugurate 10 digital studios during Q1 2012 and in the meantime plans to hire over 15 international stars to complement existing Azteca talent. New names include Bibi Gaytan, Edith Gonzalez, Mauricio Islas, Eduardo Capetillo, Gaby Spanic, Michelle Vieth and Tatiana.
New programs for the 2011-2012 will include a daily sports program, Deporte Caliente, hosted by Luis Garcia and Antonio Rosique; A home improvement reality format called Cambiando la Casa and the dramatic thriller series Al Caer la Noche.
Existing shows that stay on the roster include magazine show Al Extremo; the La Academia musical reality show; the entertainment news program Ventaneando with its new format Ventaneando Renovado, featuring Pati Chapoy and her stellar cast; the hit talk show Cosas de la Vida, with Rocio Sanchez Azuara and more.
On the news front, the network continues with its network news program Noticiero Nacional Azteca America, with anchors Roberto Ruiz and Christian Lara. Special events for the season include the Premios Azteca television and music awards and the Vina del Mar 2012 music special.
For sports lovers, Azteca America will transmit 90 games of FLM soccer, as well as top weekly fights with Box Azteca. Also returning are sports programs Antesala Deportiva and DeporTV.
Azteca America increased its coverage by 4%, compared to slight decreases for Univision and Telemundo, according to National Hispanic penetration estimates by Nielsen comparing March 2011 to December 2010.
Coverage expansion includes the migration from low to full-power stations in Dallas and Houston, with more exciting distribution gains expected for the upcoming season. Azteca will also begin HD transmissions in the next 12 months, which will also be available on key pay TV services in top markets.