Citing Nielsen NPM data, Azteca America announced that it has increased its coverage of US Hispanic households by over four percentage points in the past 12 months. That puts the network at an all-time high of 68% coverage.
For the past 16 months, from June of 2010, coverage for the network is up more than eight percentage points.
Azteca America bills itself as “the authentically Mexican television network for US Spanish-language viewers.” The US network was launched 10 years ago by TV Azteca, Mexico’s second-largest TV network, and part of Grupo Salinas.
Important coverage events cited by the network recently include the migration to full-power stations in Dallas and Houston, as well as the addition of Comcast coverage in New York and Philadelphia.
“We are at a moment in broadcast history with an overwhelming number of distribution options, and at Azteca America we’re determined to take advantage of opportunities to make our programming available in more homes,” said Martin Breidsprecher, CEO of Azteca America.