Thanks to a partnership with YouTube, Azteca America content, including short promotional clips of sports, novelas, entertainment, behind the scenes and lots more, viewers can now move beyond television and Azteca America’s-own aztecaamerica.com portal. AzAmerica is 88th most-viewed channel of all time and 41st most popular Directors Channel with 1.3 million visitors a day. The Azteca America channel youtube.com/azamerica has been available to Internet users since October 2008.
“We have been delighted by the results of this partnership,” says Rawdon Messenger, Director of New Media and Product Integration at Azteca America. “It shows how our content is hugely popular online beyond our own portals. We are able to market our product to new audiences and direct them to our network. It is also an amazing platform for advertisers looking for quality content combined with targeted audience reach.”
Through a commercial partnership with YouTube, clients can advertise exclusively over Azteca America content on the YouTube.com site. This allows them to control the target audience by content type, location, language and much more.