The Spanish-language broadcast TV network now owned by the Philip Falcone-led HC2 Holdings Inc. has just doubled down on its over-the-air abilities in Southern Nevada.
Thanks to a new arrangement announced Monday (4/23), Azteca América will now be seen on not only a HC2-owned low power TV facility, but also a full-signal UHF station owned by one of the biggest players in U.S. Hispanic media.
The station adding Azteca América in Las Vegas is Laughlin, Nev.-licensed KMCC-TV, with PISP Channel 34 covering the entire DMA.
It’s the latest chapter in a long journey for KMCC, which in 2009 was owned by an entity, Cranston Acquisition LLC, going through a bankruptcy reorganization. The majority owner at the time was Barbara Laurence, and a station relaunch saw SBS’s MegaTV signed on as an affiliate. This arrangement ended in 2010.
Fast-forward to August 2012, and KMCC-34 found itself among a group of stations that comprised the fledgling MundoFox Hispanic broadcast TV network. When that operation folded, it was replaced with MundoMax, a U.S.-based arm of Colombia’s RCN Television. That eventually died at the end of 2016, leaving KMCC and other former MundoMax stations with a questionable future. It ended up tying in with Luken Communications.
For KMCC, a clearer future view came to pass in March 2017, as Entravision Communications elected to purchase the station for $3.75 million. Greg Guy with Patrick Communications served as the broker in this transaction, representing Cranston — then-led by Scott Zemnick.
With today’s announcement, Entravision now has a formidable play against Telemundo for Hispanic media dollars that aren’t going to its TV stations, or Lotus Communications, owner of the top-rated Spanish-language station in Las Vegas, KWID-FM 101.9 “La Buena.”
Entravision is the owner of Univision-affiliated KINC-15 and UniMás-affiliated KELV-LD 27 in Las Vegas. Now, it has Azteca América in addition to HC2 O&O KHCF-19, a Class A obtained as part of HC2’s November 2017 definitive acquisition agreement to acquire the broadcast TV assets of Northstar Media LLC.
Entravision President/COO Jeffery Liberman commented on the KMCC affiliation agreement by noting, “We are excited to expand our relationship with Azteca America, and to bring their programming to KMCC-TV, our fourth Azteca America affiliate. Azteca America shares our commitment to connect with audiences and advertisers, and to serve the greater community. Las Vegas is a vibrant and growing market and we look forward to a successful partnership.”
Enrique Perez, EVP of Azteca America Station Group, added, “At Azteca America we are committed to serving the Hispanic market and providing our advertising and business partners with impactful marketing solutions. Entravision is an ideal partner that brings strong relationships and a comprehensive understanding of the Las Vegas marketplace.”
Interestingly, Cox cable TV subscribers have had access to Azteca América programming via KHDF for several years, on Channel 63. Now, the network gains Channels 14 and 1014 (for the HD signal).
DBS provider DISH Network also offers KHDF, via Channel 19.
Perhaps more importantly, KMCC is found on DirecTV on Channel 34. KHDF is not on the local lineup. Instead, DirecTV subscribers who wish to watch Azteca programming are offered a national feed via Channel 441 in the Latino Tier.
With KMCC, HC2 now has Azteca’s presence in Sin City solidified across all MVPD and DBS delivery platforms — and a better signal for cord-cutters and cord-nevers.
— Additional reporting by Louisa Moore, from Las Vegas
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