Bank of America, the Official Bank Sponsor of the 2008 U.S. Olympic Team, announced the debut of its U.S. Olympic-themed advertising campaign. The multimedia effort rallies support for Team USA through the company’s signature Olympic-themed programs — America’s Cheer and U.S. Olympic Team Banking — and includes a new national television commercial, as well as print, radio, online and point-of-sale ads.
Created by BBDO New York, the campaign features images of Americans showcasing their spirited expressions of patriotic support for Team USA, with a voiceover that enlists America to "cheer your head off with America’s Cheer dot-com and the U.S. Olympic Team will hear you all the way to China."
The campaign made its debut Saturday in conjunction with NBC’s coverage of the U.S. National Team Trials for Diving. Thereafter, the new campaign will continue to run leading up to and during NBC’s national broadcast of the Beijing 2008 Olympic Games and on NBC affiliates around the country in Boston, Charlotte, Chicago, Los Angeles, Miami, New York, San Francisco and Washington D.C.
