Jerry Lee’s WBEB-FM Philadelphia (B101) won a silver ADDY Award in the local radio category at the Philadelphia Ad Club’s recent ceremony. The heritage, top-rated AC station was recognized for a 60-second commercial spot called “Sarge.” The win is the latest in a series of ad award wins for the station. B101 remains the only radio station to have ever won a prestigious ADDY Award in that market.
“We are extremely honored to be recognized for this award, especially as the only radio station to ever win,” said Lee. “We’ve made a commitment to create more engaging and more effective advertising spots that connect with listeners. This award is further validation of our approach and the positive impact we are making in the field of radio advertising.”
B101 launched the Engaging Creative Initiative several years ago as a formal commitment to helping its clients write and produce more emotionally-engaging radio commercials. The initiative is marked by a research-driven approach, where engagement is tested at multiple points in the script development and production process. The station carries out the initiative through a relationship with Sensory Logic, a recognized authority on the role of consumer behavior in advertising.
B101 has also been honored with the following awards: a 2010 Gold ADDY Award for Radio Self-Promotion of the “Woodpecker :30” spot, a 2010 Silver ADDY Award for Radio Self-Promotion of the “Duck :30” spot, as well as the 2010 Radio-Mercury Award for “Woodpecker :30” spot.