Babbeling Bucks Rolling To Radio


The latest Media Monitors Spot Ten Radio report is out, and a language-learning software gaining in top-of-mind awareness — and consumer use — has emerged as one of the year’s more active campaigns involving AM and FM broadcast stations.

As seen below, Babbel is a big user of radio, and for the week ending Sept. 13 is the top spender — once iHeart podcasts and self promotion is negated from the data.

The other big news — stability among the spenders, as usual suspects such as GEICO, Progressive and The Home Depot are again highly active with radio campaign dollar allocation.