Backchannelmedia, a digital TV ad serving and response capture company, announced that it received an investment of 3 million this quarter. This brings to close a first round investment of 9.5 million seed capital over the last two years. Backchannelmedia’s technologies link the TV and Internet platforms, employing the TV remote control which enables a consumer to opt-in and "click through" from TV and access deeper content and advertiser information from the consumer’s favorite Internet web sites.
