BackChannelMedia, which offers an interactive EBIF RFI (Request for Information) application (Clickable TV) for cable operators and local broadcasters to offer to advertisers, announced a brand shift to “BCM.” The move bolsters its ongoing commitment to driving new broadcast technologies, provide revenue streams for its partners and constituents and continue to help establish television as an innovative, evolving platform through interactive TV products.
“We are thrilled to be opening the door on BCM as we further cement our organization as a leader in providing enhanced television solutions,” said Daniel Hassan, Chairman and CEO of BCM. “Clickable TV® has introduced a working business model for interactive TV by connecting viewers directly with the programming, brands and advertisers that they are interested in, according to their own preferences. After a successful launch in Montgomery, Alabama, we look forward to expanding to new markets and introducing new interactive TV products and services in 2011.”
BCM launched Clickable TV in Montgomery, Alabama in January 2011 with WSFA 12 News and WCOV Fox 20 participating in the launch to Knology digital HD cable subscribers in the Montgomery area. The launch represents the first time local television stations and cable companies have been able to come together to deploy an interactive EBIF RFI app.