Want to get a first look at the Bally Sports Plus streaming service that Sinclair Broadcast Group is putting the finishing touches on at this time?
Five DMAs will get their respective OTT platforms on Thursday (6/23) as part of a soft rollout, Sports Business Journal reports.
The markets getting Bally Sports Plus first are Detroit, Kansas City, Miami, Milwaukee and Tampa, giving streamers access to the Tigers, Royals, Marlins, Brewers and Rays.
“This is all about just testing, learning, iterating, and getting our full marketing plans in place,” Sinclair CEO Chris Ripley told Sports Business Journal’s John Ourand. “There isn’t necessarily a milestone that I can point you towards that says, this is what marks when we take the next step … We’re talking a three-month ramp from soft to full launch. But we thought it was a smart idea to get some reps under our belt before we go wider.”
A full launch is scheduled for this autumn.
Sinclair will sell Bally Sports+ for $20 per month or $190 per year. SBJ uses NESN 360 as a comparison. The latter service is $30 per month, or $330 annually.