Broadcast media sales software vendor Marketron is promoting a woman who joined the company in 2019 to the role of SVP/Marketing, effective immediately.
Earning the promotion is Bo Bandy, who has focused on building up the marketing team and the launch of both the Marketron NXT and the Marketron REV products. Her previous title was VP of Growth Marketing.
“We could not be more pleased to announce the promotion of Bo to SVP of marketing,” said Marketron CEO Jim Howard. “Since Bo arrived at Marketron, she’s brought her marketing expertise, professionalism, and tenacity to every initiative she’s run. She’s a trusted member of our leadership team, and I look forward to her continued contributions to the company.”
Prior to joining Marketron, Bandy managed marketing and communications strategy and execution. This included demand generation, brand management, media relations, product marketing, special events, and digital programs for both B2B and B2C companies, such as aviation technology companies, technology startups, video game giants, telecoms, and health care nonprofits.
“The opportunity to work on innovative products with a passionate team is what attracted me to Marketron,” Bandy said. “The media industry’s desire for evolution and future growth drives our commitment to build solutions that enable our clients to grow. I’m excited about the future of broadcast and being part of the team at Marketron helping deliver more scalable, predictable, and reliable revenue for the industry.”
