Barrington scores Q2 gain with strong local sales


Net revenues were up 4.7% in Q2 for Barrington Broadcasting Group to $29.4 million, with local ad sales leading the way. Broadcast cash flow rose 5.6% to $11.4 million.

“Our continued focus on local sales produced sales that more than offset the slowdown in national sales during the quarter as well as the decrease in political revenues from 2010. We remain committed to the company’s three key priorities of re-engineering of our station-level operations, development of direct local sales strategies, and the growth of the stations’ local digital platforms. Our focus on these areas contributed to record second quarter broadcast cash flow results,” said CEO Jim Yager.
Local ad sales grew 8% to $20.5 million, while national was flat at $7 million. Political dropped from $1 million to $400K in the off-year. Meanwhile, retrans was up 23% to $2.5 million and “other” revenues were up 1.7% to $3.7 million.

Of course, Yager was asked about the recent turmoil in the financial markets, but he said it had yet had no impact on advertising.